The iconic artwork speaks to the brand's Boulder roots, its dedication to ingredients, and the artistic spirit that runs through it today. Everyone knows the Sleepytime bear in his sleeping cap. So, how do you create a campaign that encompasses such different drivers, ingredients and benefits and speaks to a whole range of herbal teas?Īt Deutsch NY, we turned to something integral to the brand itself-the packaging artwork. They asked us to develop a new campaign to support these innovations, and to contemporize the brand overall in the eyes of consumers. From relaxing herbal teas to energizing black teas and green teas to refreshing cold brew iced teas and everything in between, there’s a Celestial blend that’s perfect for any occasion. Recognizing this, Celestial Seasonings developed a range of new innovations addressing these needs-like Energy Green Tea, with as much caffeine as a cup of coffee, or TeaWell Sleep, the first tea with melatonin in it-all while using the same herbs and botanicals their well-loved herbal offerings are known for. Taste the World Celestial Seasonings teas are an invitation to taste a world of flavor in every box. You’ve seen the cartons beckoning to you from the tea aisle of your local supermarket: a pajama-swathed teddy bear snoozing soundly in an overstuffed armchair, his nightcap snug on his head.
bear cow animal fuzzy toy furry comfy squeeze snuggle. Consumers are seeking out functional benefits and active ingredients to help bump up their immunity, boost energy and calm down after a stressful day. RF 2P2T3CFNew York, NY - October 7, 2021: Celestial Seasonings Sleepytime Vanilla herbal tea box. (And we are definitely in tough times.)īut these days, comfort alone isn't enough to keep us going. In tough times, there is nothing more comforting than a cup of tea.
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